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Mobile Internet Retailing in Cameroon

Mobile Internet Retailing in Cameroon

Although dramatic growth rates were recorded in mobile internet retailing towards the end of the review period, the channel remains at a very incipient state of development with very low overall value sales. Further strong growth is slated for the channel over the forecast period; however, it is unlikely that the channel will emerge to become a significant rival to internet retailing before 2022; indeed, it is expected that mobile internet retailing will account for just one-sixth of total reven...

Euromonitor International's Mobile Internet Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MOBILE INTERNET RETAILING IN CAMEROON
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mobile Internet Retailing Set To Remain A Minor Channel, Despite Very Dynamic Growth
Proliferation of Low-cost Mobile Devices and Cheaper Connections To Support Growth
Advent of Reliable Online Payment Systems the Key To Mobile Retailing Development
Competitive Landscape
the Strength of Social Media-based Retailers Benefits Mobile Internet Retailing
Leading Internet Retailers To Begin Launching Mobile Apps
Store-based Retailers Expected To Join the Mobile Retailing Revolution
Channel Data
Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
Executive Summary
Positive Growth in Retailing Based on Rising Income Levels and Growing Middle Class
Internet Retailing Becoming An Increasingly Competitive Retail Channel
Grocery Retailers Remains Larger and More Dynamic Than Non-grocery Specialists
Leading Retailers Seize Upon Emerging Growth Opportunities
Steady Moderate Growth Is Expected To Be Seen in Retailing During the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Retailing GBO Company Shares: % Value 2013-2017
Table 14 Retailing GBN Brand Shares: % Value 2014-2017
Table 15 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 16 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 18 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 19 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 20 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 21 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 22 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 24 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 25 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 26 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 27 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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