Mitsui Norin Co Ltd in Hot Drinks (Japan)
As the leading producer of black tea in Japan, Mitsui Norin aims to reinvigorate demand for black tea as flagging sales threaten the category’s future. The company aims to promote black tea by actively researching the health benefits of tea as well as running promotional campaigns to educate consumers about black tea.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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