Misr Café Co in Hot Drinks (Egypt)
Misr Café is specialised in the production of instant coffee and produces products such as 2-in-1 and 3-in-1 instant coffee mixes, ginger café latte and instant. The policy of Misr Café is to sell its products at reasonable prices, which are lower than those charged by other key players. The aim of this policy is to maintain and increase its value share within hot drinks by targeting middle-income consumers; a group which represents some 35% of the Egyptian population. Misr Café focuses on expor...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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