Towards the end of the review period Mirato pushed the development and promotion of innovative products, in order to give consumers new offerings on the shelves of all major retail channels. In 2014 the company launched several products, including the new MIL 0% range – a new formula which does not contain aggressive additives and allergens, as well as being completely sulphate-free. As a result the product has a lower impact on the skin and the environment, thus being suitable for a wide range...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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