Miraculum SA in Beauty and Personal Care (Poland)
The strategic goal of Miraculum SA is to enter a growth phase in Polish beauty and personal care. The company aims to refresh its traditional products and to target a younger generation of consumers as well. It intends to take advantage of the potential of its well-grounded brands and extend them with new attractive variants. An important element of its strategy is increasing the share of exports in the company’s overall sales. The final goal is that sales abroad will constitute 50% of the compa...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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