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Millennials’ Lifestyle Changes and Their Impact on Consumer Appliances

Millennials’ Lifestyle Changes and Their Impact on Consumer Appliances

In 2018, the millennial generation is no longer seen as “generation rent”. At this stage, the representatives of this age group are into settling down, having families and investing. When it comes to equipping their homes with appliances, sustainability, design and functionality become a defining factor when making a choice. The idea of living a healthier and more convenient lifestyle is driving demand and motivating producers to adapt their products and services accordingly.

Euromonitor International's Millennials’ Lifestyle Changes and Their Impact on Consumer Appliances global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Millennials’ Lifestyle Changes and Their Impact on Consumer Appliances
Euromonitor International
October 2019
Introduction
Millennials Now
Lifestyle Impacting Choices
Producers Respond
Targeting Millennials
Conclusion

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