Mika as in Beauty and Personal Care (Czech Republic)
The company is expected to focus on promoting and distribution its key products for the foreseeable future as it lacks the marketing budget to initiate more significant changes or support its innovation. It will likely continue losing share to stronger competitors, even though it will try to offset this by offering significant price promotions and discounts, and strengthening its distribution network.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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