Midsona Sverige AB in Consumer Health (Sweden)
Midsona Sverige will endeavour to grow its value sales to a level which will ensure its position as the leading health and wellbeing-oriented player in Sweden. There are four cornerstones to the company’s strategy, namely the growth of priority brands, identifying new growth areas, profit optimisation of its product portfolio and effective company operations. Growth will be sought both organically through the launch of new products and effective advertising campaigns as well as through acquisiti...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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