Midea is a global Chinese appliance firm with plants in Asia Pacific and other regions to support its global sales. It holds core strengths in air treatment products and small cooking appliances, acquired Little Swan and Hualing to improve competiveness in home laundry and refrigeration appliances. Midea announced in 2016 to acquire an 80% stake in Toshiba’s home appliances business for its strength in Southeast Asia and Japan and increase its stake in Kuka AG to develop connected manufacturing.
Euromonitor International’s Midea Group Co Ltd in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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