Microwaves in Taiwan
Sales of microwaves remain stable in 2022 due to these appliances being considered as necessities in the daily lives of many consumers. Despite microwaves consuming more electricity than many other cooking appliances, these products are still regarded as kitchen essentials in some Taiwanese homes with the penetration rate continuing to rise. COVID-19 had a limited impact on the overall sales performance in 2022 due to the steady local demand for microwaves. However, it did lead to consumers spen...
Euromonitor International's Microwaves in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Microwaves in Taiwan
- Euromonitor International
- December 2022
- List Of Contents And Tables
- MICROWAVES IN TAIWAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Freestanding microwaves considered a necessity in many Taiwanese households
- Multifunctional products finding favour in cramped kitchens
- E-commerce continues its upward trajectory
- PROSPECTS AND OPPORTUNITIES
- Stability projected within microwaves as category reaches maturity
- Local brands looking to compete on price
- Freestanding microwaves set to benefit from shift to e-commerce
- CATEGORY DATA
- Table 1 Sales of Microwaves by Category: Volume 2017-2022
- Table 2 Sales of Microwaves by Category: Value 2017-2022
- Table 3 Sales of Microwaves by Category: % Volume Growth 2017-2022
- Table 4 Sales of Microwaves by Category: % Value Growth 2017-2022
- Table 5 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
- Table 6 NBO Company Shares of Microwaves: % Volume 2018-2022
- Table 7 LBN Brand Shares of Microwaves: % Volume 2019-2022
- Table 8 Distribution of Microwaves by Format: % Volume 2017-2022
- Table 9 Production of Microwaves: Total Volume 2017-2022
- Table 10 Forecast Sales of Microwaves by Category: Volume 2022-2027
- Table 11 Forecast Sales of Microwaves by Category: Value 2022-2027
- Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
- Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
- CONSUMER APPLIANCES IN TAIWAN
- EXECUTIVE SUMMARY
- Consumer appliances in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
- MARKET INDICATORS
- Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
- Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2023
- MARKET DATA
- Table 16 Sales of Consumer Appliances by Category: Volume 2017-2022
- Table 17 Sales of Consumer Appliances by Category: Value 2017-2022
- Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
- Table 19 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
- Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
- Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
- Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
- Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
- Table 24 Sales of Small Appliances by Category: Volume 2017-2022
- Table 25 Sales of Small Appliances by Category: Value 2017-2022
- Table 26 Sales of Small Appliances by Category: % Volume Growth 2017-2022
- Table 27 Sales of Small Appliances by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Major Appliances: % Volume 2018-2022
- Table 29 LBN Brand Shares of Major Appliances: % Volume 2019-2022
- Table 30 NBO Company Shares of Small Appliances: % Volume 2018-2022
- Table 31 LBN Brand Shares of Small Appliances: % Volume 2019-2022
- Table 32 Distribution of Major Appliances by Format: % Volume 2017-2022
- Table 33 Distribution of Small Appliances by Format: % Volume 2017-2022
- Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
- Table 35 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
- Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
- Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
- Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
- Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
- Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
- Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
- Table 42 Forecast Sales of Small Appliances by Category: Volume 2022-2027
- Table 43 Forecast Sales of Small Appliances by Category: Value 2022-2027
- Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
- Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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