Sales of microwaves became quite resistant to the economic recession in 2016 as the category registered among the best results of any major appliances category. Microwaves are perceived as cheap cooking appliances in Russia which can be afforded by households of every income level. In addition, the popularity of microwaves is rising due to the simplicity of their operation and various price discounts and special offers in the category. Microwaves remain among the most popular kitchen appliances...
Euromonitor International's Microwaves in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Microwaves market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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