Innovative functions to compete against ovens and mini ovens, such as inverter technology to defrost, or a grill function, were the latest developments in microwaves to attract new consumers. These new products target consumers with high purchasing power, who prefer to have multifunctional small appliances rather than large cooking appliances due to their lifestyles; mostly young consumers living alone or couples, who look for practicality and more spare time. The idea of having just one applian...
Euromonitor International's Microwaves in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Microwaves market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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