Generally busy lifestyles, less time for meal preparation and limited kitchen space are the main drivers of retail volume sales growth of microwaves. Although the category is reaching maturity and penetration is really high compared to other consumer appliances, due to relatively short replacement cycles and affordable prices microwaves is expected to continue seeing volume growth over the forecast period.
Euromonitor International's Microwaves in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Microwaves market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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