Microwaves in Denmark

Microwaves in Denmark

While convenience and speed underpin the demand for microwaves, households are seeking greater adaptability and functionality in their choice of appliance. This is reflected in new product developments, which encompass the attributes of innovative light fryers like Samsung’s Slim Fry and Whirlpool’s Crisp Fry. Lighter cooking options fit with the key question of whether heating meals in microwave ovens is harmful to health. Despite adverse publicity on social media and in the print media, Danish...

Euromonitor International's Microwaves in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Microwaves in Denmark
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Multifunctional Ovens Limit the Space and Growth Potential for Microwaves
Microwave Usage Continues To Benefit From the Demand for Ready Meals
Growing Interest in Style and Design Boosts the Appeal of Built-in Over Freestanding
Competitive Landscape
Whirlpool Marries Convenience and Speed With Added-value Functionalities To Lead
Familiarity and Trust in Bosch and Siemens Boost Bsh's Positioning in Microwaves
Innovation and Wider Distribution Help Samsung Post the Highest Growth Rates
Category Data
Table 1 Sales of Microwaves by Category: Volume 2014-2019
Table 2 Sales of Microwaves by Category: Value 2014-2019
Table 3 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 4 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 7 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 8 Distribution of Microwaves by Format: % Volume 2014-2019
Table 9 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 10 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Executive Summary
Higher Disposable Incomes Support Call for New and More Sophisticated Models
Affordable, Energy-saving Models Retain Preference of A Price- and Waste-sensitive Population
Players Develop Products To Meet the Living Space and Social Needs of Households
Convenience and Wide Product and Price Offer Continue To Boost Online Sales
Positive, But Slower Growth Anticipated Due To Relative Maturity of Key Trends
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 17 Sales of Consumer Appliances by Category: Value 2014-2019
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 24 Sales of Small Appliances by Category: Volume 2014-2019
Table 25 Sales of Small Appliances by Category: Value 2014-2019
Table 26 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 29 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 30 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 32 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 33 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 42 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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