Micromax Informatics Ltd in Consumer Electronics (India)
Micromax Informatics is aiming to reposition its brand upwards, from being targeted at low/middle-income consumers to those on mid-range and high incomes. Innovations, the use of the latest hardware and promotion through Hollywood and Bollywood celebrities are expected to raise its brand’s image among consumers. The company is planning to expand its manufacturing base in India by setting up a new production unit through the make-in-India campaign by the Indian government.
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Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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