Mey Içki San ve Tic AS in Alcoholic Drinks (Turkey)
Mey Içki San ve Tic led spirits in 2016 and was ranked third within wine. The company strives to preserve its position as one of the leaders within the Turkish alcoholic drinks market, although it faces challenges from both local and multinational brands. In order to strengthen its position within the market, Mey Içki San ve Tic is increasing its investment in marketing campaigns, focusing on both its local and imported brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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