The company’s plans involve further expansion of its broad product portfolio, which consists of more than 70 products, and entering new home care categories. The company is set to use the tried-and-tested strategy of offering good quality, cheaper alternatives to well-known home care brands, distributing them across various channels and supporting them with substantial spending on marketing and advertising. Mexon is likely to expand its value share at the expense of smaller, domestic players...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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