Metsä Tissue AS in Tissue and Hygiene (Norway)

Metsä Tissue AS in Tissue and Hygiene (Norway)

Metsä’s future plans are not expected to diverge greatly from its current strategy. Therefore, the company will continue to promote its Lambi brand on a “softness” proposition and its Serla brand as “value-for-money”. It is likely that the company will continue to build loyalty via its “Soft Club” and “Serla Club” customer loyalty programs, while innovation and product improvements will remain integral to ensuring continued customer interest in Lambi and Serla over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
March 2017
Strategic Direction
Key Facts
Summary 1 Metsä Tissue AS: Key Facts
Summary 2 Metsä Tissue AS: Operational Indicators
Competitive Positioning
Summary 3 Metsä Tissue AS: Competitive Position 2016

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