Metsä Tissue AS in Tissue and Hygiene (Norway)
Metsä’s future plans are not expected to diverge greatly from its current strategy. Therefore, the company will continue to promote its Lambi brand on a “softness” proposition and its Serla brand as “value-for-money”. It is likely that the company will continue to build loyalty via its “Soft Club” and “Serla Club” customer loyalty programs, while innovation and product improvements will remain integral to ensuring continued customer interest in Lambi and Serla over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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