The company is set to seek growth opportunities through constant waves of new product launches. Observations during 2016 revealed a particular focus on the launch of limited edition products with designs to match seasonal events. One example of this was the launch of Lambi toilet paper and paper towels with Christmas motifs. This practice, alongside the further development of its Klubb Serla and Lambi Soft Club customer loyalty programmes, will form an integral focus going forward for Metsä.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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