Metro AG in Retailing (World)
Metro AG, has undergone massive restructuring over 2010-2015, withdrawing from international markets, selling its department store business and building a very large network of convenience franchises in Eastern Europe. Increasingly, its focus is on the Media Markt/Saturn electronics and appliance specialist brand and Real hypermarkets, and the company aims to split the two into separate companies in the near future.
Euromonitor International’s Metro AG in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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