The future plans and expected direction of Mercury Group within personal accessories are related to its adaptation to the new economic circumstances that were entailed by the national currency devaluation, drop in consumers’ disposable incomes and increase in foreign interests (especially Chinese). The company plans to optimise its costs, strengthen its brand portfolio through promotional and advertising campaigns and improve service sales staff through training and education.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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