Mercury P&P AD in Hot Drinks (Bulgaria)
Mercury P&P will remain a diversified company, competing in various packaged food and non-food areas in Bulgaria, and tea will remain its secondary focus. Its presence in many areas will result in strong bargaining power for Mercury P&P, and it is likely to remain in the top ranks within tea. New product developments and innovations will not be the core focus of the company; it is more likely that this local player will focus on distribution and low prices rather than competing with sophisticate...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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