Mercury P&P AD in Hot Drinks (Bulgaria)

Mercury P&P AD in Hot Drinks (Bulgaria)

Mercury P&P will remain a diversified company, competing in various packaged food and non-food areas in Bulgaria, and tea will remain its secondary focus. Its presence in many areas will result in strong bargaining power for Mercury P&P, and it is likely to remain in the top ranks within tea. New product developments and innovations will not be the core focus of the company; it is more likely that this local player will focus on distribution and low prices rather than competing with sophisticate...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Key Facts
Summary 1 Mercury P&P AD: Key Facts
Summary 2 Mercury P&P AD: Operational Indicators
Competitive Positioning
Summary 3 Mercury P&P AD: Competitive Position 2016

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