Merck follows a strategy based on a small portfolio of OTC brands, as most of the company’s products are Rx medications. However, its OTC products have strong recognition amongst consumers, given its long-standing presence in consumer health in Mexico. It offers important innovative breakthroughs, such as the first multivitamin for consumers suffering from diabetes, and the first multivitamin with probiotics. Over the forecast period the company plans to engage in more active communication...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric OTC Healthcare, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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