Mercal CA in Consumer Appliances (Venezuela)
Mercal is a state-owned discount retail network that has achieved a strong position in retailing in Venezuela over the course of the review period thanks to a strategically aggressive expansion and subsidised prices, allowing it to target Venezuela’s low-income majority. As international oil prices are expected to remain low during the forecast period, reductions in subsidies are likely to become more frequent. However, new products will help prevent Mercal from losing its prominent position as...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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