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Mercadona SA in Packaged Food (Spain)

Mercadona SA in Packaged Food (Spain)

One of the main goals of Mercadona in the forecast period is to continue its expansion strategy, which saw the opening of several stores during 2016, for example in Segovia and Burgos. The expansion of the company not only includes Spain; it is also considering the international expansion of the company, which will take place in 2019, starting in Portugal.

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Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MERCADONA SA IN PACKAGED FOOD (SPAIN)
Euromonitor International
November 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Mercadona SA: Key Facts
Summary 2 Mercadona SA: Operational Indicators
Internet Strategy
Private Label
Summary 3 Mercadona SA: Private Label Portfolio
Competitive Positioning
Summary 4 Mercadona SA: Competitive Position 2015

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