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Menswear in Turkey

Menswear in Turkey

The main reason behind the weaker performance of menswear in 2017 was men’s lower enthusiasm for apparel shopping compared with women. In addition, men’s higher levels of price-sensitivity led to them shopping for apparel less during the macroeconomic deterioration and political uncertainty that the country experienced. Compared with women, men will continue to attach low priority to their personal appearance in the forecast period. Men are expected to buy fewer items and will remain less likely...

Euromonitor International's Menswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MENSWEAR IN TURKEY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Menswear Registers A Weaker Performance Compared With Womenswear in 2017
An Increasing Number of Men Is Giving More Priority To Their Personal Appearance
Men Are Using Internet Retailing More Often
Competitive Landscape
New Brands Intensify Competition
Lc Waikiki Magazacilik Hizmetleri Continues To Lead Menswear
Domestic Players Again Outperform International Companies
Category Data
Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 15 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 16 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 17 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 18 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 19 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 20 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 21 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 22 Forecast Sales of Menswear: Volume 2017-2022
Table 23 Forecast Sales of Menswear: Value 2017-2022
Table 24 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 25 Forecast Sales of Menswear: % Value Growth 2017-2022
Executive Summary
Apparel and Footwear Continues To Record Growth in 2017
the Rise of Athleisure
New Brands Intensify Competition
Omnichannel Retailing Grows
the Outlook Is Positive
Market Data
Table 26 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 27 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 28 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 31 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 32 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 33 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 34 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 35 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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