The main reason behind the weaker performance of menswear in 2017 was men’s lower enthusiasm for apparel shopping compared with women. In addition, men’s higher levels of price-sensitivity led to them shopping for apparel less during the macroeconomic deterioration and political uncertainty that the country experienced. Compared with women, men will continue to attach low priority to their personal appearance in the forecast period. Men are expected to buy fewer items and will remain less likely...
Euromonitor International's Menswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Menswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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