Menswear registered a weaker performance compared with womenswear in 2016. The main reason behind the weaker performance of menswear was men’s lower enthusiasm for apparel shopping compared with women. In addition, higher levels of price-sensitivity amongst men led to decreasing rates of shopping for apparel amongst men during the macroeconomic deterioration which the country experienced.
Euromonitor International's Menswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Menswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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