Menswear in Sweden
Swedish menswear retailers were unable to prevent the near-collapse of physical retail sales of men’s apparel during 2020, with large swathes of Swedish society refraining from making unnecessary visits to physical stores for fear of contracting or transmitting COVID-19. Stores and store operators were unwilling to adopt social distancing or hygiene measures, fuelling consumer confusion and uncertainty and driving away concerned clients while simultaneously appealing to sceptical consumers who p...
Euromonitor International's Menswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Menswear in Sweden
- Euromonitor International
- February 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Reluctance to switch to online channels results in dramatic decline in sales of menswear in 2020
- Dressmann maintains its lead in menswear, but sportswear players continue to gain ground
- Consumer patterns become more consolidated in menswear in 2020
- RECOVERY AND OPPORTUNITIES
- Gloomy outlook and limited opportunities for recovery in menswear in the short to medium term
- Changes in consumer priorities will see retailers struggle to maintain appeal
- Only marginal improvement expected for menswear over the forecast period
- CATEGORY DATA
- Table 1 Sales of Menswear by Category: Volume 2015-2020
- Table 2 Sales of Menswear by Category: Value 2015-2020
- Table 3 Sales of Menswear by Category: % Volume Growth 2015-2020
- Table 4 Sales of Menswear by Category: % Value Growth 2015-2020
- Table 5 NBO Company Shares of Menswear: % Value 2016-2020
- Table 6 LBN Brand Shares of Menswear: % Value 2017-2020
- Table 7 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
- Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
- Table 9 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
- Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
- Table 11 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
- Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
- Table 13 NBO Company Shares of Men’s Underwear: % Value 2016-2020
- Table 14 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
- Table 15 Forecast Sales of Menswear by Category: Volume 2020-2025
- Table 16 Forecast Sales of Menswear by Category: Value 2020-2025
- Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
- Table 18 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on apparel and footwear
- COVID-19 country impact
- Company response
- Retailing shift
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
- Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- FACE MASKS
- Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources