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Menswear in Nigeria

Menswear in Nigeria

In line with global trends, Nigerian men are becoming more interested in apparel, particularly the younger population. Growing urbanisation is also contributing to increased interest in a variety of fashionable apparel, particularly driven by social media, such as Facebook, Twitter and Instagram. Urban young men are increasingly online and thus more in touch with the prevailing global fashion trends. In addition, popular music and film, which display a variety of trendy clothing, also influence...

Euromonitor International's Menswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MENSWEAR IN NIGERIA
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Fast-growing Millennial Population To Help Drive Demand for Menswear
Men's Shirts, Casual Wear and Sportswear the Key Drivers of Growth
Men's Underwear To Perform Best Over the Forecast Period
Competitive Landscape
Well-recognised Ralph Lauren Corp Leads
Tm Lewin Loses First Place
Economy Brands Expected To Perform Well
Category Data
Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men's Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Has Good Potential in Nigeria Due To Growing Urban Population
Apparel and Footwear Records Moderate Growth in 2018, As Economy Remains Sluggish
A Fragmented Competitive Landscape
Internet Retailing for Apparel and Footwear Performs Well
A Return To Strong Growth Expected Over the Forecast Period
Market Data
Definitions
Sources
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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