Menswear in Italy

Menswear in Italy

Retail volume and current value sales recorded their fastest decreases of the review period in 2019, due to higher political and economic uncertainty in Italy. Consumer confidence and purchasing power suffered from the flat performance of the economy in 2019, and the risk of a further rise in VAT. As a result, men, like women, were more cautious when spending on apparel. However, as men show greater interest in their appearance and look, especially millennials, companies are increasingly targeti...

Euromonitor International's Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel by Men's vs Women's.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Menswear in Italy
Euromonitor International
February 2020
Growing interest in appearance and economic recovery offer opportunity to stem decline
Less formal social and work attire supports the athleisure trend in menswear
Men find convenience in grocery and e-commerce formats
OVS develops omnichannel and digital strategy to stay ahead of the field
Primark derives strong sales growth from men’s search for low-cost fast fashion
Players try to lure men with modern shopping experiences
Table 1 Sales of Menswear by Category: Volume 2014-2019
Table 2 Sales of Menswear by Category: Value 2014-2019
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 10

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