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Menswear in Hungary

Menswear in Hungary

Similarly to other retail categories in Hungary and globally, such as beauty and personal care, more manufacturers focused on male consumers since this segment still has significant growth potential. Thus, producers of apparel products also expanded their product portfolios to meet consumer needs in line with the latest trends. Demand for quality menswear increased due to several factors. On one hand, having a neat appearance gained importance due to changes in the local labour market, mainly am...

Euromonitor International's Menswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MENSWEAR IN HUNGARY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Manufacturers Focus More on Male Consumers
Men's Jumpers Sees Biggest Increase in Menswear
Wearing Branded Products Remains A Status Symbol
Competitive Landscape
H&m Remains the Largest Player
Advertisements Focus Increasingly on Men
Counterfeit Products Still Present in Hungary
Category Data
Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022
Executive Summary
Most Categories in Apparel and Footwear See Expansion
Improving Economic Climate Supports Sales
Strong Competition Helps Performance of Apparel and Footwear
Internet Retailing Among the Best Performers
Future Performance To Be Highly Influenced by Economic Conditions
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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