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Menswear in Germany

Menswear in Germany

Menswear in Germany posted a marginal value decline in 2017 as it faced the same challenges as womenswear in terms of price competition resulting from intense competition as well as from growing online sales. Although men have become more fashion conscious and interested in new trends in recent years, they are largely focussed on fashion at affordable prices, which explains why H&M was able to increase its value share within menswear over the review period. Aside from the leading player, other f...

Euromonitor International's Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MENSWEAR IN GERMANY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Outlook for Menswear Overall Looks Weak
Bright Spots Remain Amid A Lacklustre Performance
Increased Focus on Functionality and Comfort Boost Sales of Sports-inspired Apparel
Competitive Landscape
H&m Remains Top Company in Highly Fragmented Category
Private Label Benefits From Price Consciousness
Sportswear Brands Recording Significant Gains
Category Data
Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022
Executive Summary
Apparel and Footwear Value Sales Stagnate in 2017
Evolving Sportswear Trend Effects All Categories
Traditional Brands Under Increased Pressure From Growing Competition
Internet Retailing Maintains Growth Trend
Apparel and Footwear Facing Weak Outlook for the Years Ahead
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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