Menswear in Denmark
Menswear saw current value growth slowdown in 2022 as the rising cost of living and lower levels of consumer confidence stifled demand. The category had been recovering well in 2021 following a difficult year in 2020 as the COVID-19 pandemic led to the closure of many retail stores. Current value sales slowed in the second half of 2022 in line with falling consumer purchasing power, drawing Danes towards value-priced menswear brands such as H&M. Consumers are sticking to more basic items such as...
Euromonitor International's Menswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Menswear in Denmark
- Euromonitor International
- December 2022
- List Of Contents And Tables
- MENSWEAR IN DENMARK
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Menswear faces slowdown as Danes tighten belts
- Fast fashion gains popularity alongside men’s eco-wear
- In-store retailers received a welcome boost but online remains a key channel
- PROSPECTS AND OPPORTUNITIES
- Menswear to face a tough year in 2024
- Major players set to consolidate position
- Economic uncertainty will bolster brands at the low end of the category
- CATEGORY DATA
- Table 1 Sales of Menswear by Category: Volume 2017-2022
- Table 2 Sales of Menswear by Category: Value 2017-2022
- Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Menswear: % Value 2018-2022
- Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 7 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 9 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 11 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 13 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 14 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 15 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 16 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 18 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
- APPAREL AND FOOTWEAR IN DENMARK
- EXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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