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Menswear in Argentina

Menswear in Argentina

In 2017, sales of menswear registered a fall in retail volume terms which was even worse than the one recorded in the previous year. Despite promotions and discounts, mostly with credit cards from different banks, sales not only failed to recover in 2017, but registered a sharp fall. Men's swimwear recorded the worst performance, while many other categories were affected by illegal selling. Men's underwear is one of the categories most affected by illegal sales, which becomes more of an issue in...

Euromonitor International's Menswear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MENSWEAR IN ARGENTINA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Promotions and Discounts Were Not Enough To Support Sales
Purchasing Abroad Grows Because of Attractive Prices
Strong Demand for Second-hand Products Due To the Economic Crisis
Competitive Landscape
Strong Expansion of Internet Retailing
End To Import Restrictions Encourages the Arrival of New Players
A Highly Fragmented Category
Category Data
Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022
Executive Summary
Sales Continue To Fall Due To the Economic Context
for Better Prices and Variety Argentinians Buy Abroad
Companies Invest and New Brands Are Established in the Country
Internet Retailing Continues To Grow
A More Favourable and Competitive Horizon
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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