In 2016, men’s grooming saw overall current value growth of 3%. This reflects the recovery of the economy, which is allowing Spanish men to spend extra on specific male ranges. Moreover, there is also a growing trend whereby younger Spanish men are focusing more on grooming. This is highlighted by the growing number of bloggers and websites featuring male beauty and personal care trends. Indeed, some of these bloggers (eg Pelayo Díaz and Marc Forné) have over 600,000 followers.
Euromonitor International's Men's Grooming in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Men's Grooming market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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