The main purchasing factor for men remained the efficiency and efficacy of products. Multifunctional and easy to apply products therefore contributed the most to the positive development of men’s grooming in 2016. However, beards, moustaches and stubble became more acceptable and fashionable in Russia at the end of the review period. This trend continued to undermine the growth of men’s grooming in 2016. The growing older population also reduced the need for shaving products.
Euromonitor International's Men's Grooming in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Men's Grooming market;
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Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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