Although still niche in Nigeria, men’s grooming increased over the review period thanks largely attributed to the rise in usage of the internet and cable TV as many consumers are influenced by local and international celebrities. These celebrities – such as Nollywood actors and directors and Afro-Pop musicians – are trendsetters who create influential style movements. Therefore, Nigerian men, who tend to be macho in their attitudes, are increasingly more interested in being pampered with beauty...
Euromonitor International's Men's Grooming in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Men's Grooming market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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