The most important event of 2015 was the strong performance of smuggled products, especially in men’s shaving, which happened in response to the fact that leading brands such as Gillette could not be imported. Loyal consumers of popular Gillette brands who could not find their usual brand generated good demand for smuggled Gillette products, which negatively affected legitimate sales in men’s razors and blades.
Euromonitor International's Men's Grooming in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Men's Grooming market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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