Men's Grooming in Hungary

In 2024, value sales of men’s grooming in Hungary recorded a double-digit increase. While men’s toiletries was the largest category, men’s fragrances was the most dynamic category, recording a strong uplift in retail value growth. Mass and premium men’s fragrances have demonstrated much stronger growth than women’s, a trend expected to continue in the early forecast years. This is driven by increased investment in ATL and BTL campaigns specifically targeting male consumers, who are traditionally...

Euromonitor International's Men's Grooming in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.