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Men's Grooming in Georgia

Men's Grooming in Georgia

At a glance, men’s shaving might give the impression of an emerging category, due to its continual strong value growth. However, volume sales are high enough to assess men’s shaving as quite mature. The devaluation of local currency against the US dollar and the euro has resulted in increasing prices of products from countries that did not face similar devaluation. Men’s shaving offers basic products and therefore, is not price sensitive; the increased unit prices did not lead to decreasing volu...

Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MEN'S GROOMING IN GEORGIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Men's Shaving Is Strongly Influenced by Devaluation of Local Currency
Premium Men's Bath and Shower Will Be Strongest Performer Over Forecast Period
Men's Skin Care Expected To Be Another Strong Performer
Competitive Landscape
Strong Brand Awareness Helps the Procter & Gamble Co To Maintain Leadership
Narrow Positioning But Strong Second Position for Bic by Sté Bic SA
Lack of Interest in Direct Sellers
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2012-2017
Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
Factors Contributing To Positivity of Beauty and Personal Care in Georgia
Stability of Currency Rate Benefits Premium Products
Three Distinct Leaders of Beauty and Personal Care in 2017
Returning Popularity of Premium Products Due To New Development
Forecast Period Expected To Bring Continued Growth
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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