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Men's Grooming in Finland

Men's Grooming in Finland

Men’s grooming categories are in different stages of maturity. Men’s shaving is very mature, whilst other areas such as skin care are still immature. In the last two years of the review period there were substantial launches in men’s mass ranges. 2016-2017 launches included local Berner’s XZ for Men, Unilever Finland’s Dove Men + Care and Mäurer & Wirtz’ Tabac Gentle Men ranges. Within premium category, on the other hand, launches, apart from fragrances, were infrequent. Mass products are expect...

Euromonitor International's Men's Grooming in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MEN'S GROOMING IN FINLAND
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mass Products Will Continue To Dominate Men's Grooming
Men's Skin Care and Deodorants Will Offer Some Opportunities To Premium Brands
Private Label Penetration Could Increase If Suitable Products Are Launched in the Forecast Period
Competitive Landscape
Procter & Gamble Finland's Stable Lead Position Consolidated by Its Gillette Brand
Unilever Finland Strengthens Its Share in Men's Grooming
Local Lumene Rebranded Its Men's Grooming Portfolio
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2012-2017
Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
Boundary Between Premium and Mass Categories Becomes Blurred in Beauty and Personal Care
After A Poor Performance During the Review Period, Beauty and Personal Care Rebounds in 2017
Intense Competition Continues To Have An Impact on Unit Prices
Natural Features Are Penetrating the Mass Category
Growth Expected in the Forecast Period, But Value Will Be Undermined by Intense Competition
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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