- MEN'S GROOMING IN AUSTRIA
- Euromonitor International
- May 2018
- LIST OF CONTENTS AND TABLES
- Men Increasingly Interested in Personal Appearance
- Body Hair Removal Vs. Facial Hair
- Men Tend To Keep It Simple and Opt for Convenient 2-in-1 Products
- Competitive Landscape
- Global Brands Strongly Focus on Social Media To Promote Brands
- Marginal Role of Private Label Expected To Change
- Natural Beauty and Personal Care Products for Men Set To Expand
- Category Data
- Table 1 Sales of Men's Grooming by Category: Value 2012-2017
- Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
- Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
- Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
- Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
- Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
- Executive Summary
- Good Overall Performance in 2017
- Natural Products Perform Well, With Vegan Becoming the New Organic
- Big Global Players Continue To Lead, While Private Label Registers Losses
- Strong Focus on New Product Launches
- Prolonged Fierce Competition To Impact Value Sales
- Market Data
- Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources
Men's Grooming in Austria
The attitude of men towards beauty and personal appearance underwent a significant change over the review period. Due to fast-changing lifestyles and more modern attitudes among people in their 30s and 40s, men are increasingly showing interest in cosmetics in general and opting to be well-groomed. In addition, the digital age has brought greater exposure to smart phones and social networks (selfies), with men increasingly taking care of their personal appearance in order to look good “in front...
Euromonitor International's Men's Grooming in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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