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Men's Grooming in the US

Men's Grooming in the US

Over the review period, men’s shaving faced tough times in the US. In 2017, despite the aggressive strategies of traditional players and the success stories of direct-to-consumer brands, the category saw its sales drop once again. The biggest players tried several strategies, from launching their own subscription clubs (as Procter & Gamble did with Gillette on Demand and Edgewell with Schick Hydro Connect) and cutting prices to attract consumers back, to expanding lower-priced lines to attract n...

Euromonitor International's Men's Grooming in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MEN'S GROOMING IN THE US
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Men's Shaving Continues To Struggle
Consumers Want It All: Affordable, Convenient, Personalised and Premium
the Future Will No Longer Depend on Features, at Least in Shaving
Competitive Landscape
Shaving Clubs Are Only Part of the Equation
Retailers Join the Battle
Innovation From Both Small and Large Brands, Premium and Mass
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2012-2017
Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
the Concept of Natural Taps Into Different Areas, Lacking A Standard Definition
Established Brands Invest in Emerging, Indie and Niche Products
Trending Ingredients Heavily Feature in New Launches Across Categories
Millennials' Purchasing Power Increases, Driving Trends
Internet Retailing Grows in Significance
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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