Megatrends in New Zealand
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in New Zealand.
Euromonitor's Megatrends in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- BNZ Pay enables businesses to accept contactless payments on Android smartphones
- Baby Boomers are slow to adopt mobile technology
- Half of consumers actively manage their privacy settings
- Millennials are the most comfortable with sharing data
- Friends and family remain the most trusted source of information
- Return to face-to-face activities expected post-pandemic
- Experience more
- Microsoft brings its Xbox Cloud Gaming service to New Zealand
- New Zealanders have a preference for real world experiences
- The pandemic drove more people to socialise online
- Safety and relaxation are paramount when it comes to travel
- Millennials are the most eager to resume face-to-face activities
- Middle class reset
- Designer Wardrobe provides more convenience with at-home Rental Try On service
- Almost half of New Zealanders are willing to buy used items
- Consumers are keen to support the circular economy
- Gen Z are the most likely to be seeking ways to save money
- Premiumisation
- Emma Lewisham adds Supernatural Sleep Mask to its natural beauty line
- New Zealanders are looking for a simpler life
- Millennial consumers are especially keen to engage with brands
- Quality is the most sought-after feature of home essentials
- Shifting market frontiers
- Rocket Lab expands New Zealand facility and launches first satellite to the moon
- New Zealanders are open to different cultures and enjoy international products
- Baby Boomers are the most focused on supporting local businesses
- Shopping reinvented
- The launch of DoorDash opens up more delivery options for retailers and consumers
- Social media engagement by New Zealand shoppers is relatively low
- Millennials are the most likely to interact with brands online
- Sustainable living
- Humble Bee Bio experiments with bees’ genetic code to create a biodegradable plastic
- Most consumers are keen to take some kind of action against climate change
- Recycling is the top environmental priority
- Wellness
- Youth wellbeing platform Komodo provides students with a safe place to chat with staff
- New Zealanders lag behind their global counterparts for most health indicators
- Massage and meditation are the top ways to reduce stress
- Health and safety precautions remain a priority post-pandemic
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