Megatrends in Vietnam

Megatrends in Vietnam


This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Vietnam.


Euromonitor's Megatrends in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
AEON Vietnam enhances convenience with web shop redesign
Tech is being used to simplify everyday tasks
Consumers seek flexibility in all areas of life
Many shoppers want to see what they are buying
Consumers enjoy the flexibility of online shopping
Convenience drives demand for home delivered meals
Digital living
Loopsie uses AI to transform user’s photos into anime-style images
More activities move online
Consumers are protective of their personal data
Millennials are the least concerned about sharing data
Consumer reviews are the most trusted information source
Half of consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
MFast promotes financial inclusion in rural Vietnam
Gen X are the most keen to support charities aligned with their values
Most want to make a positive difference to the world
Vietnamese people generally feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Vietnam’s first virtual runway is hosted on ORTHO’s metaverse
Consumers enjoy socialising both online and offline
Safety is the number one priority when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
Apple offers the option to customise products at its new online store
Vietnamese are keen to express themselves via their online persona
Consumers enjoy tailored experiences
Premiumisation
East West Brewery continues to innovate in the emerging craft beer category
Most people want a simpler life
Millennials have the most confidence in their investments
Natural ingredients and high quality are prized attributes
Pursuit of value
Fundiin partners with LOTTE Cinema to launch BNPL for cinema tickets
Vietnamese shoppers are less thrifty than their global counterparts
Consumers are worried about rising living costs
Shoppers are embracing the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
VR360 launches Vietnam’s first virtual reality shopping mall
Shoppers put their trust in celebrity-endorsed brands
Consumers enjoy a mix of in-store and online shopping
S-commerce is well-developed in Vietnam
Gen Z are the most likely to shop via social media channels
Sustainable living
Vietnam launches its first electric bike delivery service
Consumers are eager to protect the environment
Vietnamese underperform global peers when it comes to recycling
Reducing plastics use tops the list of green activities
More consumers are voting with their feet
Compostable packaging is considered the most sustainable
Wellness
Medigo makes healthcare more convenient, accessible and affordable
Massage is the leading antidote to stress
Vietnamese are very keen on health and fitness
Consumers continue to take precautions in the post-pandemic era
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