Megatrends in Thailand
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Thailand.
Euromonitor's Megatrends in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Robinhood aims to become Thailand’s first home-grown super-app
- Mobile apps are a key part of urban life
- Most consumers are keen to manage their online privacy
- Younger generations are most willing to share their data for personalised offers
- Thais place their trust in consumer reviews
- Return to face-to-face activities expected post-pandemic
- Experience more
- V-Avenue.Co leverages AR to power a new digital shopping experience
- Real world experiences are the most highly valued
- Leisure shopping is an activity enjoyed by most Thais
- Travellers seek relaxation and safety above all
- Millennials are the most eager to resume face-to-face activities
- Middle class reset
- Gen Z are the biggest bargain-hunters
- The concept of repurposing is still not widely adopted in Thailand
- Baby Boomers are most likely to increase purchases of pre-owned items
- Premiumisation
- Dutch Mill’s new premium yoghurts promote good mood and gut health benefits
- Most consumers yearn for a simpler life
- Thais are mainly confident in the value of their investments
- Quality is the most sought-after feature in household essentials
- Shifting market frontiers
- Amazon Prime Video unveils localised experience in Thailand
- Thai consumers show an interest in international products and cultures
- Gen X are the most supportive of local products and services
- Shopping reinvented
- Central Retail teams with Zipmex to create its own metaverse
- Thai shoppers are keen to engage with brands via social media
- Millennials are the most likely to interact with brands
- Sustainable living
- Dole aims to resolve problem of food waste by repurposing discarded fruit and veg
- Thai consumers are keen to play their part in protecting the environment
- Reducing plastics use is the top environmental concern
- Wellness
- QminC launches functional drinks with immunity-boosting and anti-inflammatory properties
- Consumers are taking more care of their personal health
- Meditation is practised by the majority of the population
- Consumers remain cautious about health and safety post-pandemic
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