Megatrends in Sweden

Megatrends in Sweden

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Sweden.

Euromonitor's Megatrends in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrend Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Three Sweden improves home network connectivity with new Inseego 5G router
Swedes lag behind their global counterparts in most areas of personal tech
Consumers are wary of sharing their personal information
Millennials are the most active in both sharing and protecting their data
Family and friends are the most trusted source of information
Shift towards online activities set to continue
Experience more
H&M offered chance to win a shareable tailored selfie with one of its new virtual looks
Swedes prefer real world over virtual experiences
The pandemic drove consumers to socialise online
Travellers prioritise relaxation and safety
Gen Z are the most eager to increase both online and offline activities
Middle class reset
Coop Sweden caters to squeezed consumers with new soft discounter format
Mindful consumption is on the rise
Repurposing continues to gain traction
Gen Z are the most frugal cohort
Premium plant-based pizza brand One Planet Pizza debuts in Sweden
Millennials are the most individualistic cohort
Swedes are less confident in their investments than their global peers
Quality is a priority when it comes to clothing and home essentials
Shifting market frontiers
Lifvs expands its network of unstaffed grocery kiosks across rural Sweden
International products are more widely available despite global supply disruptions
Baby Boomers are the most eager to support local businesses
Shopping reinvented
Reitan Convenience’s new PBX concept is designed to test new sustainability strategies
Most clothing and accessories now purchased online
Brand engagement by Swedish shoppers is still relatively low
Young consumers are stepping up their interaction with companies on social media
Sustainable living
AliasSmith launches cardboard tequila bottle made with 94% recycled material
Swedes are highly supportive of ecological issues
Recycling and reducing food waste are top environmental concerns
Almost a third of consumers boycott brands that do not share their beliefs
Recyclable and biodegradable packaging types are considered the most sustainable
Mycorena creates prototype for healthier, mycoprotein-based butter alternative
Over half of Swedes regularly take health supplements
Massage is the most common way to deal with stress
Swedes lag behind global counterparts in health tech
Only around half of consumers take health and safety precautions outside the home

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings