Megatrends in Saudi Arabia

Megatrends in Saudi Arabia


This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Saudi Arabia

Euromonitor's Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Saudi Arabia Railways partners with Uber for urban mobility solution
Digital tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Many shoppers want to see before they buy
Consumers enjoy the flexibility of online shopping
Convenience drives demand for meal kits
Digital living
Red Sea Global and Zain KSA to launch the world’s first zero-carbon 5G network
Tech-savvy Saudis are moving towards virtual activities
Consumers are protective of their personal data
Baby Boomers are the most keen to receive personalised offers
Friends and family are still the most trusted information source
More consumers expect an increase in face-to-face activities than in online activities
Diversity and inclusion
PepsiCo champions inclusivity by empowering Saudi women
Gen X are the most eager to voice their opinions
Most want to make a positive difference to the world
Saudi Arabian residents generally feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Saudi Arabian UNESCO site Hegra enters the metaverse
Consumers enjoy socialising both on- and offline
Relaxation is the number one priority when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
Philips Hue brings customised smart lighting to consumers
Consumers are keen to express themselves via their online personas
Saudi residents enjoy tailored experiences
Premiumisation
VantageSOLO elevates business class experience for Saudia travellers
Most people want a simpler life
Millennials have the most confidence in their investments
Natural ingredients and high quality are prized attributes
Pursuit of value
Saudi Central Bank awards permits to two more BNPL platforms
Gen X are the thriftiest shoppers
Despite low inflation, consumers are concerned about rising costs
Saudi residents cautiously embrace the circular economy
Many are seeking ways to make their money go further
Shopper reinvented
New concept store Mwaz fuses high fashion with interactive technologies and design
Consumers put their trust in celebrity-endorsed brands
Shopping habits are split between online and offline
S-commerce is well developed among tech-savvy residents
Millennials are most likely to follow brands on social media
Sustainable living
Saudi sisters launch organic, biodegradable sanitary pads
Consumers are eager to help those in need
Saudi Arabia lags behind the world in many aspects of sustainable living
Reducing food waste tops the list of green activities
Consumers are keen to make their voices heard
Recyclable packaging is considered the most sustainable
Wellness
Medical services to become more accessible as telehealth continues to expand
Massage is the leading antidote to stress
Consumers are taking a greater interest in health and wellness
Outside precautions continue to be taken in the post-pandemic era
Leverage the power of megatrends to shape your strategy today

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