Megatrends in the Philippines

Megatrends in the Philippines

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in the Philippines.

Euromonitor's Megatrends in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
EROC Philippines targets millennials with affordable smart air fryer
Urban Filipinos are ahead of their global counterparts in many areas of tech
More than two thirds of consumers manage their data settings
Gen X are the most willing to share data in exchange for targeted offers
Friends and family remain the most trusted sources of information
A return to face-to-face activities is expected post-pandemic
Experience more
Unilever Philippines introduces U-COINville, the country’s first corporate metaverse
Real world experiences are still the most valued
Online socialising is now more common than face-to-face
Travellers prioritise safety and relaxation
Post-pandemic, consumers are keen to resume face-to-face activities
Middle class reset
BNPL start-up BillEase enables middle-class consumers to spread their bill payments
More than half of Filipinos prefer a minimalist lifestyle
Repurposing is on the rise
Gen Z most likely to seek ways to make cost savings
Coffee Project partners with Hershey to offer indulgent espresso-based drinks
Filipinos yearn for a simpler life
Consumers are confident about their investments
Shoppers prioritise quality when buying food, home care and clothing
Shifting market frontiers
IKEA launches its largest ever store in the Philippines
Filipinos have a keen interest in foreign cultures and products
Baby boomers are the most focused on supporting local businesses
Shopping reinvented
AllDay Supermarket reduces need for contact with the country’s first smart carts
Shoppers engage with companies via social media
Gen X are most likely to share purchases on social media
Sustainable living
Apo Island is the country’s first island to achieve zero waste status
Filipinos score highly regarding environmental concerns
Reducing plastics and recycling are the leading environmental issues
Nestlé targets foodservice industry with Harvest Gourmet meat-free line
More than three quarters of Filipinos now take health supplements
Massage remains the most popular way to de-stress
Consumers are highly cautious about health and safety post-pandemic

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