Megatrends in Nigeria

Megatrends in Nigeria

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Nigeria.

Euromonitor's Megatrends in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Kwik aims to become the super-app for merchants
Nigerians are reliant on apps for a variety of activities
Most consumers are happy to share data to receive personalised offers
Baby boomers are most likely to freely share their personal data
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
Nigeria’s Gamr hosts Africa’s first esports tournament
Nigerians embrace all types of experience
Online socialising is more common than face-to-face
Gen X are keenest to resume in-person activities
Middle class reset
Casava brings insurance to the mass market via digital app
Almost half of Nigerians say they lead a minimalist lifestyle
Mindful consumption is on the rise
A fifth of Gen Z expect to decrease overall purchases
Star Radler seeks more premium image with new sleek can format
Nigerians yearn for a simpler life
Consumers remain confident about their investments
Quality trumps value for money across all categories
Shifting market frontiers
Amazon Prime Video unveils localised experience in Nigeria
Nigerians have a keen interest in foreign cultures and products
Gen X are the most focused on supporting local business
Shopping reinvented
ZirooPay drives financial inclusion among small businesses with mobile POS solutions
Shoppers are eager to engage with brands via social media
Millennials are most likely to buy from social media platforms
Sustainable living
Koolboks provides eco-friendly and accessible refrigeration for small businesses
Nigerians are keen to play a part in protecting the environment
ESH Nigeria launches world’s first all-natural foaming hand sanitiser
Nigerians are taking a greater interest in health and nutrition post-pandemic
Consumers are highly cautious about health and safety

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings