Megatrends in Nigeria
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Nigeria.
Euromonitor's Megatrends in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Kwik aims to become the super-app for merchants
- Nigerians are reliant on apps for a variety of activities
- Most consumers are happy to share data to receive personalised offers
- Baby boomers are most likely to freely share their personal data
- Friends and family remain the most trusted source of information
- Return to face-to-face activities expected post-pandemic
- Experience more
- Nigeria’s Gamr hosts Africa’s first esports tournament
- Nigerians embrace all types of experience
- Online socialising is more common than face-to-face
- Gen X are keenest to resume in-person activities
- Middle class reset
- Casava brings insurance to the mass market via digital app
- Almost half of Nigerians say they lead a minimalist lifestyle
- Mindful consumption is on the rise
- A fifth of Gen Z expect to decrease overall purchases
- Premiumisation
- Star Radler seeks more premium image with new sleek can format
- Nigerians yearn for a simpler life
- Consumers remain confident about their investments
- Quality trumps value for money across all categories
- Shifting market frontiers
- Amazon Prime Video unveils localised experience in Nigeria
- Nigerians have a keen interest in foreign cultures and products
- Gen X are the most focused on supporting local business
- Shopping reinvented
- ZirooPay drives financial inclusion among small businesses with mobile POS solutions
- Shoppers are eager to engage with brands via social media
- Millennials are most likely to buy from social media platforms
- Sustainable living
- Koolboks provides eco-friendly and accessible refrigeration for small businesses
- Nigerians are keen to play a part in protecting the environment
- Wellness
- ESH Nigeria launches world’s first all-natural foaming hand sanitiser
- Nigerians are taking a greater interest in health and nutrition post-pandemic
- Consumers are highly cautious about health and safety
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